The Public Outreach Program aims to promote Palestinian contemporary culture and life through creative encounters that target primarily the younger generation of artists and performers. It is a platform to showcase young talent in music, art, literature and cinema, as well as presenting a rich program of talks and performances about the city and its history, interpolated by an assortment of culinary activities involving local chefs and non-professional members of the community. Artists, writers, historians, musicians and performers are invited to give public performances including talks, discussions, readings, shows and film screenings with the aim to bring together community members and creative individuals in a shared space for experimentation, entertainment and free expression.

La’alo Kheir (Hopefully for the Best)

Raed Al Helou

Director Raed Helou describes Ramallah during the tense winter before the US invasion of Iraq as “calm, like snow on graves, and angry as an old woman who has lost everything.” The curious monotony of life during an uprising is the subject of the peripatetic camera that roams the rain-slashed streets of Ramallah. In brief encounters with Ramallah’s street sweepers, bakers and hummus makers, anxiety simmers below the surface, but everyone seeks a bit of “normal” life in the early morning, before political realities take hold of the day. In Arabic with English subtitles. 

41 min. 2004


A native of Gaza, Raed Helou moved to the West Bank in 1994, living between Ramallah and Jerusalem. Mr. Helou began his career as a cameraman and has worked as a freelancer with many Arab and foreign television stations, including al-Jazeera, Nile TV, BBC, Channel 4, SAT 1, TV 5. He has made a number of documentary films, including Gaza Tea Boy (1998) and Local (2002) with Ismail Habash and Imad Ahmed. Hopefully for the Best is Mr. Helou’s most recent film.